The Platform

How does TARA WORK

TARA works in 4 simple steps:

1. Modelling of Therapy Pathways & Personas

TARA uses proprietary software and data repositories to ingest and model a specific product’s patient / caregiver personas & therapy journeys.

2. Targeting Non-Adoption & Non-Retention

TARA’s models then map out and weigh the risks & causes of that product’s non-adoption / non-retention - across each persona and therapy stage.

3. {Together} Engagement

The above models are integrated into {Together}, which is TARA’s patient + caregiver + provider facing digital engagement interface. TARA’s AI capabilities can dynamically optimize and personalize digital engagement pathways for each patient & caregiver to maximize their therapy’s rates of engagement, adoption & persistency, and clinical benefit.

Examples of addressable gaps may include:

Affordability

Quality of Life (QoL) metrics

Therapy Education

Socialization

Psychosocial Resiliency

Caregivership Enablement

Early symptom prediction & management

Perceptions & Expectations

Any other therapy unique variable

4. Market Deployment

{Together} is deployed to patients + caregivers + providers + pharmacists; either independently or in partnership with the field force or speciality pharmacies.

the tara SUITE OF CARE

Patient Education

Via interactive videos, personalized not only to therapeutic areas, but also to patient/caregiver

Resiliency

Via proprietary resiliency pathways co-developed with Harvard MGH and utilized for over 30 years

Social Engagement

Sharing positive outcomes with caregivers, friends, and family for encouragement throughout the journey

Caregivership

Empowering caregiver’s role from bystanders to providing complete oversight of their loved ones’ recovery journey

Remote Monitoring

Enabling real-time tracking, including results from across devices, physical symptoms/ activities

Patient Support
Communication

Ability for patients to link
with their Patient Support Coordinator

PATIENT TESTIMONIALS

I experienced many side effects with medication. For me every little physical symptom or medication side effect used to start a major anxiety that my cancer is coming back. The educational videos really helped in understanding what is to be expected and what needs medical help

Cancer really slammed my self-confidence and sense of control. On return to work, for the first time in my successful career, I was constantly scared of making mistakes. For me, the biggest benefit has been regaining my self-confidence. I am still not 100% of what I used to be, but I can feel myself moving towards it